TBS will bring SXSW the best in tech, fashion, design, music and more with the second iteration of “In Search Of” — a pop-up, interactive marketplace with an Austin-flare, bringing to life the network’s buzzworthy hit, SEARCH PARTY.
Inside “In Search Of,” visitors will experience the ideal shop for SEARCH PARTY’s leading lady Dory, complete with the latest in fashion, technology, and artisanal goods, as well as a lounge space to kick back with friends and binge the first season.
In Search Of will be open to festival goers for three days – beginning at noon on Tuesday, March 14th.
THE SEARCH IS ON IN AUSTIN: TBS BRINGS POP-UP MARKETPLACE “IN SEARCH OF” TO SXSW, INVITING FESTIVAL ATTENDEES TO STEP INSIDE THE NETWORK’S HIT SERIES “SEARCH PARTY”
From March 14-16, the Critically-Acclaimed Series Comes to Austin With the Brooklyn Style Experiences in Tech, Fashion, Music, Art & More
Full First Season Available on TBS.com, The TBS App & On Demand, Season Two Coming Later This Year
WHAT: At SXSW 2017,TBS will bring the best in tech, fashion, design, music and more with the second iteration of “In Search Of” — a pop-up, interactive marketplace with an Austin-flare, bringing to life the network’s buzzworthy hit, SEARCH PARTY.
Open to festival-goers starting on Tuesday, March 14, the pop-up is part shopping destination, part interactive experience and entirely inspired by the millennial generation celebrated in the series. “In Search Of” will provide visitors with FOMO-worthy and Instagrammable elements and programming throughout its stint in Austin; it’s hipster lifestyle: curated.
Inside “In Search Of,” visitors will experience the ideal shop for SEARCH PARTY’s leading lady Dory, complete with the latest in fashion, technology, and artisanal goods, as well as a lounge space to kick back with friends and binge the first season. Partners include:
Impossible Project – Polaroid instamatic cameras and film for purchase
Society6 – Collection of art prints by the brand’s artists from around the world
Boxed Water – On-the-go water utilizing sustainable packaging materials
BookPeople – The largest independent bookstore in Texas
Esby – Austin-based apparel company with a design focus on comfort and wearability
Franklin BBQ – Austin’s best in brisket, pulled pork and other smoked meats
Drafting Room & L’estelle House – Low-key and delicious French restaurant and wine bar in Austin
Frescas – Drive-thru and walk-up Austin-based Mexican joint firing wood-grilled chicken plus tacos, tortas and ice cream
Zocalo – Fresh Mexican eats in Austin featuring handmade tortillas, tacos, salads and specials
Will Leather Goods – Retail footprint selling a curation of leather goods including totes, weekender bags and more
Soko – Offering a curated selection of innovative, ethically-made jewelry and accessories from sustainable materials
For more information on SEARCH PARTY, please visit www.tbs.com/shows/search-party.html. Join the conversation with @SearchPartyTBS using #InSearchOf and #SearchParty.
WHEN:Tuesday, March 14 – Thursday, March 16Hours: 12:00pm – 9:00pm
*Private tours available on an appointment basis*
PROGRAMMING SCHEDULE:
Tuesday, March 14
12:00pm – 1:00pm: Grub Street: InSearchOf Grub -Serving queso and homemade chips by Zocalo and mimosa bar by Drafting Room
12:00pm – 6:00pm: Leather embossing by WILL featuring complimentary customization of leather goods
1:00pm – 3:00pm: TBS + Refinery29’s “#InSearchOf Female Filmmakers of SXSW” discussion with Amy Emmerich featuring Shatterbox film contributors and SXSW entrants Anu Valia and Gabrielle Nadig
1:00pm – 3:00pm: Beer, wine, and light bites by Drafting Room & L’estelle House
4:00pm – 5:00pm: Press Cocktails with the cast of SEARCH PARTY: Alia Shawkat, John Early, John Reynolds, and Meredith Hagner
6:30pm – 7:30pm: Official SXSW musical performance by San Fermin
Wednesday, March 15
12:00pm – 1:00pm: Grub Street: InSearchOf Grub -Serving breakfast tacos by Frescas and mimosa bar by Drafting Room
12:00pm – 6:00pm: Leather embossing by WILL featuring complimentary customization and embossing of leather goods, sponsored by New York Magazine’s The Cut
1:00pm – 3:00pm: Beer, wine, and light bites by Drafting Room & L’estelle House
4:00pm – 6:00pm: Happy hour by Drafting Room & L’estelle house including beer, wine, prosecco on tap, and light bites
6:30pm – 7:30pm: Official SXSW musical performance by Shaed
Thursday, March 16
12:00pm – 1:00pm: Grub Street: InSearchOf Grub – Serving brisket and pulled pork by Franklin BBQ and mimosa bar by Drafting Room
12:00pm – 1:30pm: TBS + Vulture Present: LIVE “Good One” Podcast SXSW edition with John Early
12:00pm – 6:00pm: Complimentary metal jewelry customization by Soko
12:00pm – 6:00pm: Leather embossing by WILL featuring complimentary customization of leather goods
1:00pm – 3:00pm: Beer, wine, and light bites by Drafting Room & L’estelle House
4:00pm – 6:00pm: Happy hour by Drafting Room & L’estelle house including beer, wine, prosecco on tap, and light bites
6:30pm – 7:30pm: Official SXSW musical performance by POLICA
WHERE: “In Search Of” Marketplace
Address: 88 1/2 Rainey Street Austin, TX 78701 (@ Drafting Room + L’estelle)