TELEVISION NEWS: Sci-Fi Channel becomes SyFy Tomorrow, July 7

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It’s finally here, the day we’ve all been dreading, the Sci-Fi Channel becomes SyFy tomorrow, Tuesday, July 7th.  The folks at SyFy are going to have a big launch party in New York.  The full press release is below.

Pop the champagne. Light the fireworks. And imagine greater achievements ahead when the powerhouse global brand SCI FI officially becomes Syfy on-air and online (Syfy.com) on Tuesday, July 7.

The imagination celebration kicks off with the two-hour premiere of Warehouse 13 at 9PM (ET/PT). Starring Eddie McClintock and Joanne Kelly, Warehouse 13 joins Syfy’s stable of water cooler programming led by Eureka (the network’s most-watched scripted series) and Ghost Hunters (cable’s #1 Wednesday program among P25-54).

That evening, Syfy will unveil an innovative brand film, “House of Imagination,” showcasing the network’s top talent, which will be the centerpiece of a new brand campaign inviting consumers to Imagine Greater, which also includes new ID ‘s, interstitials, and teasers. “House of Imagination” was produced and directed by the award-winning 4Creative (UK-based) team led by director Brett Foraker, who was joined, specifically for this project, by Larry Fong (Director of Photography, Watchmen, 300) and Tino Schaedler (Production Designer, Charlie and the Chocolate Factory, V For Vendetta, The Golden Compass) with visual effects by MPC (Watchmen, Harry Potter and the Order of the Phoenix).

On Syfy.com beginning on July 7, a new design will give the channel’s official home a bright new look and make accessing the latest digital content easier than ever. Visitors will be able to watch “House of Imagination” online at Syfy.com/ImagineGreater, take an interactive trip through America’s Attic with Warehouse 13, and get behind-the-scenes updates from Stargate Universe consulting producer Joseph Mallozzi’s blog. In addition, the site’s network will deliver non-stop coverage of the hottest in entertainment (SCIFIWIRE.COM), consumer electronics (DVICE.COM) and gaming (FIDGIT.COM). Syfy.com’s Game Center will also be offering up a wide variety of titles, including puzzle games like Warehouse 13: Clean Up America’s Attic and Planet 9 Prospector, as well as full massively-multiplayer universes like Dark Orbit.

Said Dave Howe, President, Syfy: “While continuing to embrace our sci-fi fantasy legacy, we wanted to cultivate a distinct point of view with a trade-markable brand name that reflects our broader range of imagination-based entertainment. With the new tagline, Imagine Greater, Syfy allows us to build on our 17-year track record of success with a brand built on the power that fuels our genre, the imagination. Coming off our most-watched year in history, Syfy launches a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.”

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