Iconic snack brand RITZ Crackers joins as first advertising partner
NEW YORK – January 27, 2015 – Food Network is launching a new global service on social messaging app Snapchat, enabling users to experience a trusted and authentic daily selection of curated food-centric mobile content. Designed specifically to appeal to Snapchat’s core audience of social media-savvy millennials, the Discover Food Network channel on Snapchat provides a fun way for users to explore high quality food-related content on their smart phones. The service, which launches today, will be available to Snapchat’s millions of dedicated users around the world.
Ok, one of the weirder press releases of the week came from Mel B of all people. Seems like she has a weird new augmented reality App. Using an iPad or iPhone, fans can launch the new Mel B app and see Mel and her dance troupe performs right on the viewer’s dining table, inside their home, or virtually anywhere they aim their phone. Veteran creative / technology studios, The Illusion Factory and Questsphere have teamed up with Mel B and her husband, Stephen Belafonte, to create a new technology juggernaut, IllusionQuest Interactive. Together, they have just announced commitments to build high profile projects for major Hollywood studios, broadcasters, Macau and Las Vegas casinos, Fortune 50 and other Network sports/entertainment companies utilizing their new patent pending Augmented Reality Television Platform called ARTV™ You can download the App Here. Press Release after break.