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NEW YORK – January 27, 2015 – Food Network is launching a new global service on social messaging app Snapchat, enabling users to experience a trusted and authentic daily selection of curated food-centric mobile content. Designed specifically to appeal to Snapchat’s core audience of social media-savvy millennials, the Discover Food Network channel on Snapchat provides a fun way for users to explore high quality food-related content on their smart phones. The service, which launches today, will be available to Snapchat’s millions of dedicated users around the world.
“Food Network has led the dialogue around food for more than two decades, informing and entertaining passionate and engaged fans, and we are excited to bring it to the Snapchat platform,” says Brooke Johnson, President of Food Network & Cooking Channel. “Audiences are more food-conscious than ever before and the Discover Food Network channel on Snapchat will provide users with the great content they love, designed specifically for their mobile devices.”
Discover Food Network on Snapchat will reflect everything that Food Network fans love most about the brand. Both video and flat content will be curated into a gorgeous authentic food experience, optimized specifically for the mobile platform. With daily offerings of seasonal and topical food themes, tips and recipes, cooking basics, food news, and recurring regular snaps such as Meatless Mondays and Dinner in 10, users will be able to literally hold the best of what Food Network offers in their hand.
Users can tap on a channel and swipe left to flip through each channel’s daily edition, containing five to ten stories selected for the service by the Food Network team.
As well as being an engaging new channel for young food fans, Discover Food Network on Snapchat will provide a new opportunity for advertisers to reach engaged young people who love food. In partnership with MediaVest, Mondel?z International’s RITZ Crackers brand has already signed up to be the launch advertising partner on the Discover Food Network platform in the United States, extending the reach of its current game day campaign to users on Snapchat.
“Food Network already provides advertisers with a rich and engaging environment to reach young people through its linear and on-demand programming, and its digital footprint makes it the leading online destination for food among millennials,” says Ann Lundberg, senior vice president of digital ad sales at Scripps Networks Interactive. “Food Network’s channel on Snapchat enables iconic brands such as RITZ Crackers to reach even more young consumers on another emerging platform in new and exciting ways.”
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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and up to 35 million unique web users monthly. Since launching in 2009, Food Network Magazine’s rate base has grown tenfold and is now the second largest monthly magazine on the newsstand, with over 11.6 million readers. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24-hour networks in the United Kingdom, Asia, and the Europe, Middle East and Africa (EMEA) region. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Travel Channel (www.travelchannel.com) and Great American Country (www.gactv.com), is the manager and general partner.
SCRIPPS NETWORKS INTERACTIVE (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. The company’s global networks reach millions of consumers across Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.
MONDELEZ INTERNATIONAL, INC. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondel?z International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondel?z International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational