Maybe it’s because DC Comics has shown sporadic, but not integrated success at developing its properties for film and television; maybe it’s because too many DC projects have been developed without benefit of a single universe, a la Marvel’s interlocked slate of upcoming films.
Whatever the case, Warner Brothers Entertainment Inc. Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros. today announced the creation of DC Entertainment – a company that will “fully realize the power and value of the DC Comics brand across all media and platforms.” The company will be headed by Diane Nelson, whose previous work includes shepherding some of the biggest film franchises, including the Harry Potter brand, “The Matrix Reloaded,” “The Matrix Revolutions,” “Batman Begins,” “The Dark Knight,” “Happy Feet,” “Polar Express” and “Charlie and the Chocolate Factory,” among others. Nelson will report to Jeff Robinov, President, Warner Bros. Pictures Group, in order to best capitalize on DC Entertainment’s theatrical development and production activities and their importance to drive its overall business with each of the divisions of Warner Bros.
DC Comics president and publisher Paul Levitz has stepped down from that position to become a “writer, contributing editor and overall consultant to DC Entertainment.”
“In his new role, Levitz will be called upon for his deep knowledge and more than three-decade history with DC Comics, both as a comic creator and an executive. Besides serving as a writer on a number of DC Comics titles, he will be a contributing editor and consultant to DC Entertainment on projects in various media. Additionally, he will consult as needed on the transition and integration of the DC Comics organization into DC Entertainment and will utilize his unique experience, knowledge and relationships with the comics industry’s creative community to help achieve DC Entertainment’s goal of maximizing the value of DC properties. Further, Levitz will advise DC Entertainment on creative and rights-holder relationships, in particular regarding the legacy relationships that have been a part of DC Comics for decades.”
“Based on the great success we’ve had working with DC Comics to create some of the most popular and successful super hero films of all time, I’ve long believed that there was much more we could do across all of Warner Bros.’ businesses with this great body of characters and stories,” said Robinov. “The prioritization of DC and the creation of DC Entertainment is a great opportunity that reaches far beyond the film group. There are endless creative possibilities to build upon the many significant successes already achieved by my colleagues Kevin Tsujihara and the Home Entertainment Group in the videogame, home video and direct-to-platform arenas and Bruce Rosenblum and the Television Group in live-action, animated and digital series. Collectively, we have the ability to grow a body of properties highlighting the iconic characters and the diversity of the creative output of DC Comics.”
Long story short, Warners saw how successful Marvel was at getting maximum bang for the buck out of building a potentially integrated film series – along with all that implies: greater coherence and universality of characters developed for film; multi-platform merchandising, and a greater public presence, among other things – and decided that it was a model that would benefit DC’s library of thousands of characters.
Scorecard: current DC properties in development and/or production at Warner Bros. Entertainment include:
– “Human Target” is being produced by Warner Bros. Television for a mid-season debut on Fox.
– “Midnight Mass” is in series development at Warner Bros. Television for consideration for the 2010-11 season.
– “Jonah Hex,” Warner Bros. Pictures’ supernatural Western starring Josh Brolin, Megan Fox and John Malkovich, recently wrapped production in Louisiana.
– “The Losers,” Dark Castle/Warner Bros. Pictures’ action-adventure drama starring Jeffrey Dean Morgan, Zoe Saldana and Chris Evans, began principal photography mid-July in Puerto Rico.
– “The Green Lantern,” Warner Bros. Pictures’ next big superhero tentpole release, recently cast Ryan Reynolds as the titular character. The film has a projected second quarter 2011 release date.
– “Lobo,” based on the DC Comics anti-hero, has Guy Ritchie attached as a director; Joel Silver, Akiva Goldsman and Andrew Rona are producing for Silver Pictures and Warner Bros. Pictures.
– Warner Premiere’s direct-to-platform DVD animated release of “Green Lantern: First Flight” debuted July 28.
– Warner Bros. Animation currently produces “Batman: The Brave and the Bold,” which airs on Cartoon Network.
– Warner Bros. Interactive Entertainment released “Batman: Arkham Asylum” on August 25, a dark, action packed videogame adventure for Xbox 360 videogame and entertainment system, PlayStation3 computer entertainment system and Games for Windows.