Following on the success of The Art of More, Crackle, Sony’s free streaming service, has ordered the 10-episode drama Start Up, starring Martin Freeman.
Start Up follows three wrong-side-of-the-tracks guys who come up with a ‘brilliant yet controversial tech idea.’
Other cast members include Adam Brody, Edi Gathegi and Otmarra Marrero.The series goes into production this week in San Juan, with release date to be determined. Follow the jump for more.
CRACKLE EXPANDS SCRIPTED PROGRAMMING SLATE; STREAMING NETWORK ORDERS NEW ORIGINAL DRAMA ‘START UP’ STARRING MARTIN FREEMAN, ADAM BRODY, EDI GATHEGI AND OTMARA MARRERO
10 Episode Series Goes Into Production This Week in San Juan
CULVER CITY, Calif. (Jan. 27, 2016) – Crackle, Sony’s free streaming network, today announced a new addition to its original scripted line-up, the powerful hour-long drama, “Start Up.” The 10-episode series, which begins production this week in San Juan, Puerto Rico, explores what happens when a brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of “tech entrepreneurs.” Set amongst the unconstrained, yet opportunist streets of Miami, “Start Up” weaves a complex and exciting narrative, featuring the high-stakes struggle of what one will do to reach ultimate success. Forced to fund a tech company with dirty money from unsuspecting places while forming ties with a dangerous, Haitian gang, the fight to build a business pales in comparison to the fight to stay alive, especially when there’s a vehement FBI agent who wields the power to make or break those he comes in contact with—and not always for the right reasons.
“Start Up” stars Martin Freeman (“Fargo,” “Sherlock”) who plays FBI agent Phil Rask, specializing in financial crimes. Rask crosses paths with Nick Talman, played by Adam Brody (“CHiPS,” “The League”), a sharp and intelligent financier at a boutique firm in Miami, but it’s not Talman Rask is after, it’s his father. Nick has a problematic relationship with his wealthy, irresponsible father, who disappears and forces Nick to stash his ill-gotten gain—instead of going to the FBI, he decides to hide the money by investing in a tech startup pitched by the unorthodox Izzy Morales, a tech whiz out to change the world, played by Otmara Marrero (“Graceland”). Edi Gathegi (“The Blacklist,” TWILIGHT) also stars in the series as Ronald Dacey – second-in-command of the local Haitian gang. When Ronald discovers that the money he left with Nick’s father has vanished, Ronald moves on to the next best thing—his son. An unexpected partnership forms between Ronald, Nick and Izzy which culminates in a dangerous alliance that make them a target for Rask (Freeman), who plans to take a journey to the very pit of darkness to take down the unsuspecting trio.
“‘Start Up’ carries out our promise to continue our commitment to quality drama,” said Eric Berger, GM of Crackle and EVP, Sony Pictures Television Digital Networks. “We are working with a top-notch team to produce a project that explores the motivations and complexities of creating a new venture, while walking a fine line between crime and legitimacy.”
“We couldn’t be more excited to work with the team at Crackle on this project,” said Critical Content President Andrew Marcus. “Ben Ketai has an amazing vision for this series and we are fortunate to have such a talented ensemble of actors to help bring this story to life.”
“Start Up” builds on Crackle’s growing slate of scripted original dramas, including the network’s first original drama series “The Art of More,” starring Dennis Quaid, Kate Bosworth, Christian Cooke and Cary Elwes—the series garnered praise from critics at the New York Times, Wall Street Journal, Deadline, Entertainment Weekly, among others, and Harper’s Bazaar called it the “#1 Best New Fall TV Show. Other programming on the streaming network includes the stop-motion animated comedy series “SuperMansion,” with Bryan Cranston, Seth Green, Keegan-Michael Key and Jillian Bell; Crackle’s weekly live game show series “Sports Jeopardy!” with Emmy® award-winning sportscaster Dan Patrick and its flagship award-winning series “Comedians in Cars Getting Coffee” with Jerry Seinfeld, which is wrapping up its seventh season next Wednesday with Will Ferrell. Crackle original movies include JOE DIRT 2: BEAUTIFUL LOSER, the first ever digital sequel to a major motion picture, starring David Spade, and DEAD RISING: WATCHTOWER starring Jesse Metcalfe, Virginia Madsen and Rob Riggle.
“Start Up” is produced by Critical Content and Hollywood Gang Productions. Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding all serve as executive producers. The series is written by Ben Ketai (“Chosen,” THE FOREST) who also serves as executive producer and director. Adam Brody and Anne Clements (“Cleaners”) serve as producers.
About Crackle
Crackle, a unit of Sony Pictures Television, programs movies, popular TV shows, original series and feature films for the worlds connected audience. Available in 21 countries on every screen, Crackle is always freely accessible with no subscription required. The streaming TV network houses a robust library of original programming available anytime, anywhere on every connected device. Follow @Crackle on twitter for real time updates. For additional information, please go to www.crackle.com
About Critical Content
Critical Content is one of the leading global independent content studios. Launching in October of 2015, the company focuses on scripted and unscripted original programming for broadcast, cable and digital platforms. Critical Content currently has more than 50 projects in production for more than 30 different networks. Series include Limitless (CBS), Home Free (Fox), Catfish (MTV), The Woodsmen (History), Pretty.Strong. (Oxygen), Boonies (Nat Geo), The Great Food Truck Race (Food Network), Tia Mowry at Home (Cooking Channel), and Car Matchmaker (Esquire).