El Rey Network is shifting gears a bit in targeting its audience.
Originally created to target English-speaking Hispanics, the network has watched as members of the working and middle classes voiced their discontent at not being heard – and is responding to those voices.
Now the network is expanding its focus to include this surging audience – which it calls Strivers – to appeals to an audience that is more a sociographic class than a traditional age or race demographic.
This new approach will begin with an initiative called Ride for Health. Read on for details.
Bad things are coming on El Rey Networks’s hit supernatural thriller From Dusk Till Dawn: The Series: Season 3 – not the least of which is what’s happened to former good girl/seriously Christian Kate (it ain’t pretty).
Hel is coming to Earth and maybe the only ones who can stop it are the Gecko Brothers and the unlikely crew they’re trying to put together.
Check out the season three trailer after the break. The From Dusk Till Dawn: The Series season three premiere is Tuesday, September 6th (9/8C).
Season three of From Dusk Till Dawn: The Series putting together an unlikely team to invade the culebra home and take down new enemies who are just as determined to take them down.
The new season brings new characters. New to the cast are: Ana de la Reguera (Jane the Virgin, Narcos), Marko Zaror (Machete Kills), Tom Savini (Friday the 13th, From Dusk Till Dawn), Maurice Compte (Breaking Bad, Narcos), and Nicky Whelan (El Rey’s Matador, The Wedding Ringer). Follow the jump to learn about their characters.
From Dusk Till Dawn: The Series returns on Tuesday, September 6th (9/8C).