This year’s edition of Super Bowl Greatest Commercials will examine over the top versus subtle and nuanced – its theme is Bigger is Better vs. Less is More – with the Top 10 commercials to be decided by viewers.
Super Bowl Greatest Commercials 2017 will be hosted by former NFL quarterback and current commentator/analyst Boomer Esiason – who will campaign for the Bigger is Better side, and NCIS: Los Angeles’ Daniela Ruah – who will campaign for Less is More.
Voting for the Top 10 begins today – read on for details. Super Bowl Greatest Commercials 2017 will premiere on Tuesday, January 31st (8/7C) on CBS.
SUPER BOWL GREATEST COMMERCIALS 2017” SPECIAL HOSTED BY BOOMER ESIASON AND DANIELA RUAH, STAR OF CBS’ “NCIS: LOS ANGELES,” TO BE BROADCAST TUESDAY, JAN. 31 ON CBS
Voting Now Open on CBS.com for the Top 10 Super Bowl Commercials
The Top 10 Commercials Pit “Bigger Is Better” vs. “Less Is More”
Kevin Frazier Reports from Houston’s The House of Blues during Country Artist Kane Brown’s Concert
Special Features World Premiere Broadcast of This Year’s Highly Anticipated Spot from GoDaddy and Super Bowl Spot from Buick
Special Includes Interview with Cindy Crawford as She Celebrates the 25th Anniversary of Her Legendary 1992 Pepsi Commercial
During the Broadcast on Jan. 31, Fans Can Vote From the Top Commercial in Each Category on CBS.com, with the Winner Revealed Live
SUPER BOWL GREATEST COMMERCIALS 2017, an interactive countdown special where viewers will be able to vote live on http://www.cbs.com/superbowl/commercials/vote/ for their favorite “Bigger is Better” or “Less is More” Super Bowl commercial, will be broadcast Tuesday, Jan. 31 (8:00-9:00 PM, ET/PT) on the CBS Television Network. This year, five classic blockbuster, star-studded Super Bowl spots representing “Bigger is Better” face off against five smaller, simple yet powerful spots that represent the argument “Less is More.” The special will be hosted by Boomer Esiason, analyst for CBS Sports’ NFL pre-game show THE NFL TODAY, and Daniela Ruah, star of CBS’ NCIS: LOS ANGELES, and will originate from NRG Stadium in Houston, home of “Super Bowl LI.”
Beginning today, viewers can vote for their favorite classic Super Bowl commercials, pitting “Bigger is Better” against “Less is More.” Esiason will campaign on behalf of his favorite “Bigger is Better” commercials, including Apple’s “1984” and the NFL’s “Super Bowl Babies Choir” featuring Seal, and Ruah will advocate for the “Less is More” spots, such as Budweiser’s “Lost Dog” and Victoria’s Secret’s “Adriana.” These commercials go head-to-head on www.cbs.com/superbowl/commercials, where fans can vote to determine the top two Super Bowl commercials. One “Bigger is Better” and one “Less is More” commercial will advance to the live vote during the broadcast, when viewers will decide the outcome, and the winner will be revealed at the end of the show.
This year’s special will feature the exclusive world premiere broadcast of perennial Super Bowl powerhouse GoDaddy’s commercial before Super Bowl Sunday and Buick’s hotly-anticipated spot.
In addition, Kevin Frazier, co-host of “Entertainment Tonight,” will report from country artist Kane Brown’s concert at The House of Blues in Houston. Also, Frazier will sit down with supermodel Cindy Crawford to look back at her famous 1992 Pepsi commercial on its 25th anniversary. Viewers will also get an exclusive behind-the-scenes look at how their favorite spots are made.
Boomer Esiason, who quarterbacked the Cincinnati Bengals, New York Jets and Arizona Cardinals during a 14-year NFL career, joined CBS Sports in February 2002 as a studio analyst for THE NFL TODAY, the CBS Television Network’s NFL pre-game show. He joins host James Brown, Bill Cowher, Tony Gonzalez and Bart Scott in the studio. In addition, Esiason serves as an analyst on INSIDE THE NFL on SHOWTIME, as well as a contributor on NFL MONDAY QB on the CBS Sports Network.
Upon retiring after the 1997 season, Esiason headed straight for the broadcast booth. He made his debut as a commentator for ABC’s NFL “Monday Night Football,” and called “MNF” games for two years. For the past 15 years, he has called games for Westwood One Radio Sports “Monday Night Football” broadcasts, teaming with Marv Albert for eight of those years. Once again this year, he teams up with Kevin Harlan on the “MNF” radio broadcasts. Esiason debuted as host of WFAN’s national weekday morning radio show “Boomer and Carton in the Morning” on September 4, 2007. Also, he was a weekly contributor for Bleacher Report’s “Behind the Mic,” and he hosted “The Boomer Esiason Show” on Madison Square Garden Network for eight years. During the 2001 season, he served as an analyst on Fox Sports Net’s “NFL This Morning.” Currently, he contributes daily commentary to CBS Sports Radio’s CBS SPORTS MINUTE, is a weekly guest during the NFL season on 98.5 “The Sports Hub” in Boston, and is a weekly contributor with commentary to Sports Illustrated’s SI.com.
Throughout his career, Esiason, along with his wife, Cheryl, has been a committed and active participant in many charitable causes, including the Boomer Esiason Foundation, established in 1993 to fight cystic fibrosis after his son, Gunnar, was diagnosed with the disease. To date, the foundation has raised over $125 million.
Esiason was born April 17, 1961 in West Islip, N.Y., and lives in Plandome, N.Y. with his wife, their daughter, Sydney, and their son.
Prior to starring in NCIS: LOS ANGELES, Daniela Ruah appeared in several television shows in Portugal, including “Dancing with the Stars,” which she won. In the U.S., she made her big screen debut in the George Lucas-produced film “Red Tails.”
In her spare time, Ruah helps raise money for the American Society for the Prevention of Cruelty to Animals and for Project Have Hope, a charity that helps women in Uganda improve their lives and the lives of their families by ensuring their children receive a quality education.
Ruah was born in Boston and moved to Portugal at age 5 with her family, where she became fluent in Portuguese. She attended university in London for three years and soon after moved to New York to pursue her acting career.
SUPER BOWL GREATEST COMMERCIALS 2017 is being produced by IMG Original Content and JUMA Entertainment. Robert Horowitz is executive producer for JUMA Entertainment, and Michael Antinoro and Tony Lanni are executive producers for IMG Original Content. Robert Dalrymple, Eric Smith and David Braun are the producers. Mark Ritchie will direct.