The Force Friday unveiling of Star Wars: The Force Awakens merchandise has begun with the Star Wars BladeBuilders Jedi Master Lightsaber being unboxed in Sydney, Australia, by the Bratayleys – a family of digital stars from the Maker Studios network.
Follow the jump for the complete list of times and sites for the revealing of more new Star Wars: The Force Awakens products.
Star Wars? Bladebuilders Jedi Master Lightsaber
Licensee: Hasbro
MSRP: $49.99
Available: September 4
The definitive lightsaber of the Bladebulders system provides kids with the unique components needed to create 100+ combinations from their imagination. The Jedi Master Lightsaber comes with a main lightsaber featuring lights and sounds, two independently-lit lightdaggers, expansion hilt, two elbow connectors, dual connector, and cross connector. Requires three AAA batteries, included.
The Force Awakens Around the World
The first-ever global live toy unboxing event unveiling highlights from the new Star Wars: The Force Awakens product line has officially kicked off in Sydney, Australia. The Bratayleys, a family of digital stars from the Maker Studios network, unboxed Star Wars BladeBuilders Jedi Master Lightsaber from Hasbro as part of the epic global event marking the countdown to ‘Force Friday’ when merchandise from the highly anticipated new movie goes on sale. Fans can tune in to watch the unboxing event, which unfolds over 18 hours, in 15 different cities and 12 countries on the YouTube Star Wars channel. Retailers around the the globe will open their doors at midnight on 9/4 and fans can document their experiences using #ForceFriday.
The schedule of live unboxing events is below:
| COUNTRY | CITY | MAKER TALENT | LOCAL TIME 9/3 | EDT |
| Australia | Sydney | Bratayley | 07:45 | 17:45 9/2 |
| Japan | Tokyo | Einshine | 11:00 | 22:00 9/2 |
| Hong Kong | Hong Kong | Dante Basco | 10:30 | 22:30 9/2 |
| Korea | Seoul | Dollastic | 12:00 | 23:00 9/2 |
| France | Paris | AyPierre | 09:00 | 03:00 9/3 |
| Spain | Madrid | AlexBy11 | 11:00 | 05:00 9/3 |
| Germany | Berlin | Reyst | 12:00 | 06:00 9/3 |
| England | London | GamingBeaver | 11:30 | 06:30 9/3 |
| Brazil | Rio de Janeiro | Malena010102 | 08:30 | 07:30 9/3 |
| USA | New York | EvanTubeHD | 08:30 | 08:30 9/3 |
| Canada | Toronto | Quill18 | 09:00 | 09:00 9/3 |
| USA | Chicago | HobbyKidsTV | 08:30 | 09:30 9/3 |
| Mexico | Mexico City | ExpCaseros | 09:30 | 10:30 9/3 |
| USA | San Francisco | Chris Pirillo | 08:00 | 11:00 9/3 |
Photos courtesy of Disney/Lucasfilm/Hasbro