DisneyIABC Television Group is launching a series of PSAs – a Share The Joy campaign – in hopes that it will inspire service and volunteerism.
The campaign, in collaboration with Feeding America, generationOn and Toys for Tots, has the goal of inspiring ‘kids and families to volunteer and spread goodwill this holiday season to those who need it most.’
The Share the Joy PSAs will air on multiple platforms beginning with Share the Joy-themed programming on ABC’s “The Chew,” which will kick off the campaign on today’s show, “General Hospital,” Freeform’s “Ben & Lauren: Happily Ever After?” and multiple Disney Channel series including “Girl Meets World,” “Bizaardvark,” “Liv and Maddie: Cali Style” and “BUNK’D.”
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DISNEY LAUNCHES ‘SHARE THE JOY’ CAMPAIGN TO INSPIRE SERVICE AND VOLUNTEERISM IN COLLABORATION WITH FEEDING AMERICA, GENERATIONON AND TOYS FOR TOTS
Disney|ABC Television Group to Present Series of ‘Share the Joy’ PSAs Across Multiple Platforms, ‘Share the Joy’-Themed Programming and Local Volunteer Events Hosted by ABC Owned Television Stations
The Walt Disney Company launched its annual “Share the Joy” campaign today to inspire kids and families to volunteer and spread goodwill this holiday season to those who need it most. Through “Share the Joy” events and themed programming across the Disney|ABC Television Group, families in the U.S. will be encouraged to give with food and gift contributions, or volunteering in collaboration with Feeding America®, generationOn and Toys for Tots.
This year, as part of Disney’s “Share the Joy” campaign, Disney|ABC Television Group will encourage its audiences across multiple platforms to “Share the Joy” through themed programming on ABC’s “The Chew,” which will kick off the campaign on today’s show, “General Hospital,” Freeform’s “Ben & Lauren: Happily Ever After?” and multiple Disney Channel series including “Girl Meets World,” “Bizaardvark,” “Liv and Maddie: Cali Style” and “BUNK’D.” Additionally, two series of inspiring public service announcements (PSAs) will motivate families to get involved with Feeding America and Toys for Tots this holiday season. The PSAs will be presented across multiple platforms including ABC, Freeform, Disney Channel, Disney Junior and Disney XD through December. Also, ABC owned television stations in local markets will host volunteer events at food banks and toy drives throughout their communities and they will feature news segments highlighting the importance of giving back and volunteerism.
As part of “Share the Joy,” Disney will support Family Volunteer Day to demonstrate and celebrate the power of families who volunteer together. Taking place this year on November 19, Family Volunteer Day powered by generationOn – the youth division of Points of Light – encourages children to be change makers in their communities and the world as they learn valuable life lessons about kindness, caring and compassion.
Families can visit Disney.com/BeInspired to get involved and help “Share the Joy” this holiday. More information on Feeding America, generationOn and Toys for Tots is available at FeedingAmerica.org/BeInspired, generationOn.org /FVD and ToysforTots.org/BeInspired.
Photos courtesy of DisneyIABC