CBS This Morning will broadcast live from the Smithsonian’s National Museum of African American History and Culture in Washington D.C., on Monday, Sept.12, the first media outlet to broadcast live from the museum prior to its public opening on Sept. 24. The two-hour live broadcast will be sponsored exclusively by Target and Toyota. It will be the first time that CBS THIS MORNING is presented with a reduced network commercial load.
Broadcasting outside the museum against the backdrop of the Washington Monument as well as inside the museum across special exhibits, co-hosts Charlie Rose, Gayle King and Norah O’Donnell will take viewers on an intimate tour of the museum with live interviews, taped pieces and walkthroughs. They will be joined by guests including: former Secretary of State Colin Powell, Attorney General Loretta Lynch, Rep. John Lewis (D-GA), Sen. Cory Booker (D-NJ), Sen. Tim Scott (R- SC) and the museum’s director, Lonnie Bunch. CBS EVENING NEWS anchor and managing editor Scott Pelley will also join as a guest.
Additionally, the two-hour live broadcast will include interviews with historians and curators who designed the museum’s inaugural exhibitions and donors who contributed items to make those exhibitions possible.
“CBS News and the Museum of African American History and Culture have a passion for sharing these important stories with our country,” said Ryan Kadro, Executive Producer of CBS THIS MORNING. “We’re grateful Lonnie Bunch and his team have entrusted us to present this incredible museum to the public for the first time in a live broadcast. CBS THIS MORNING is uniquely positioned for moments like this — we are dedicated to offering our viewers significant stories that matter.