The folks at Sony are going to try and cash in on Earth Day tomorrow by making a charitable donation to Conservation International by donating $1 for each of the first 10,000 transactions made on the video delivery service for PlayStation 3. To participate in the promotion, consumers can purchase any of the nearly 7,500 pieces of standard and high-definition digital video content available through PlayStation®Store between the hours of midnight to 11:59 PM PST this Wednesday, April 22. Conservation International is a nonprofit organization that seeks to protect Earth’s high-biodiversity wilderness areas and important marine regions around the globe. PlayStation Network chose Conservation International to receive the charitable contribution because of its work based on cutting-edge science, comprehensive partnerships and concern for human well-being. The Sony Team has created a special collection that they are calling “Save Our Earth.” I don’t get what selections like Cloverfield, Hancock, Independence Day and Superman Returns has to do with the environment but whatever it is a good cause so I’ll let it go.