Lucasfilm is going global to promote Rogue One: A Star Wars Story – teaming up with Duracell, Gilette and Nissan Motor Co.
The campaigns have been designed to ‘capturing the spirit and camaraderie of ‘Rogue One.”
Rogue One: A Star Wars Story opens on December 16th. For more, follow the jump.
LUCASFILM JOINS FORCES WITH MAJOR BRANDS TO LAUNCH SWEEPING PROMOTIONAL CAMPAIGN IN SUPPORT OF “ROGUE ONE: A STAR WARS STORY”
DURACELL, GILLETTE AND NISSAN JOIN THE GLOBAL INITIATIVE
SAN FRANCISCO, CALIF. (August 22, 2016)—Lucasfilm announced today that they are teaming up with some of the world’s most well-known brands—Duracell, Gillette and Nissan —for the launch of an extensive global promotional campaign in support of “Rogue One: A Star Wars Story,” opening on December 16.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,’” said Lynwen Brennan, General Manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.’”
With their specific, custom-designed campaigns and innovative programs, the internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.
DURACELL
Founded in the 1920s, the Duracell brand has grown to be the leader in the single-use battery market in North America. Its iconic brand is known the world over. Its products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. The Duracell Company is owned by Berkshire Hathaway, a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information.
GILLETTE
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/.
NISSAN MOTOR CO.
Employing more than 37,000 team members in U.S., Canada and Mexico, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. More information on the complete line of Nissan vehicles, our services and commitment to sustainable mobility can be found online at NissanNews.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2016 & TM Lucasfilm Ltd. All Rights Reserved.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in theatres on December 16, 2016.