TCM is rebranding with a campaign aimed at highlighting its standing as the lone remaining destination for lovers of great movies.
The new tag, Let’s Movie, is an invitation to movie lovers to share the enjoyment of great movies – movies meant to move, to inspire – to experience the magic of movies.
The new campaign will get underway on-air and online on September 1st. As part of the Let’s Movie campaign, TCM will launch a social media campaign, #Let’sMovie – leading into a dedicated “LetsMovie” holiday on September 19 where TCM will encourage fans to watch films with family and friends and share their experiences via social media. For details, follow the jump.
Turner Classic Movies (TCM) Unveils New Brand Campaign With New Network Tagline “Let’s Movie”
Campaign to Launch On September 1
Turner Classic Movies (TCM) today announced the launch of a new branding campaign highlighting the network as the ultimate movie lover destination with a new network tagline “Let’s Movie.” TCM will launch the brand campaign on-air and online at TCM.com and on the Watch TCM mobile apps on September 1 and will promote through social media activations, as well as linear, out-of-home and digital elements.
“With so many networks and streaming services focusing on original series, we’ve really seen TCM become the last standing, great movie-lover destination” said Jennifer Dorian, general manager of TCM. “We’re on a mission to share and celebrate the entire spectrum of film history with an engaged and growing community, and the goal of this campaign is to attract an even broader audience of movie fans to the network than ever before.”
The focus of the brand campaign and tagline “Let’s Movie” serves as an invitation to watch TCM as the ultimate gathering place for film fans to share the magic of the movies. TCM will promote the campaign through linear, out-of-home and digital elements including on-air spots, digital ads on TCM.com, placement in TCM’s bi-monthly newsletter, cross-promotion within the Turner portfolio including banner ads on CNN.com, on-air spots on TBS, TNT and CNN Airport Network, as well as electronic billboards in New York City and Atlanta and on-screen ads in more than 750 movie theatres nationwide.
Additionally, TCM will launch a social media campaign – #LetsMovie – compromised of daily social activities and fan engagement across Twitter, Instagram, Facebook, Pinterest and Tumblr, leading into a dedicated “LetsMovie” holiday on September 19 where TCM will encourage fans to watch films with family and friends and share their experiences via social media.
To view TCM’s “Let’s Movie” brand campaign, please visit: tcm.com/letsmovie
About Turner Classic Movies (TCM)
Turner Classic Movies (TCM) is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. Currently in its 21st year as a leading authority in classic film, TCM offers critically acclaimed original documentaries and specials; film series like The Essentials hosted by Robert Osborne and Sally Field, and Friday Night Spotlight; and annual programming events like 31 Days of Oscar® in February, Summer Under the Stars in August and TCM Move Camp. during the summer. TCM also connects with movie fans through such events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in N ew York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
TCM is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Connect with Turner Classic Movies
Website: http://www.tcm.com
Facebook: http://facebook.com/tcmtv
Twitter: http://twitter.com/tcm | http://twitter.com/tcmpr
TCM Store: http://shop.tcm.com
Watch TCM app available for iOS and Android Platforms.