After the studios successfully muscled Netflix earlier this year, their next trick is to convince us that we really want to pay $4.99 to watch a movie OnDemand. I’m not opposed to the idea of movies on demand it’s just that I’d rather watch a full featured Blu-ray instead and I can’t get OnDemand through my Tivo anyway. But for those of you that do care. The nation’s major Hollywood studios and cable companies have joined forces for a significant push to expand consumer awareness of the extraordinary value offered by Movies On Demand®, a service that provides a convenient and affordable way to rent top-grossing box office hits on cable. They are going to spend $30 million clams (can I say shrimp?) to push this message.
The $30 million TV, print and online campaign is themed, “The Video Store Just Moved In™” and illustrates in a fun way how easy it is for digital cable customers to view movies in their homes with a click of the remote. In addition, during the next twelve weeks, the advertising will feature a wide variety of recent release titles, some of which are being offered on Movies On Demand® the same day as the DVD is available in stores (Day-and-Date).