T-Mobile is stepping up their game with a brand new marketing campaign (that I’m not sold on) and the pending launch of HTC’s new flagship phone – the HTC One S. At last week’s HTC event I had a chance to hold and play with the phone’s bigger brother The HTC Sprint EVO 4G and was blown away by how beautiful that phone was. The One S is a slightly smaller version of that phone but has the same gorgeous industrial design and is rocking the new HTC Sense 4.0 and one of the first phones to feature, Android’s latest and greatest operating system (AKA, Ice Cream Sandwich). The phone includes an 8-megapixel back-side illuminated camera with Instant Capture, built-in Beats Audio and access to 25GB of free cloud storage from DropBox. The only thing that I don’t like about the HTC One line of phones is they are going the iPhone route and not including external storage or removable batteries. What is the point of an Android device if you can’t have more control and hardware expandability? Yes, the 25GB of DropBox storage is nice and all, but let’s be real, with the draconian cell phone data caps most people wouldn’t be dumb enough to actually use this service over a “severely” limited data plan. Check out the full release after the break.
Today, T-Mobile USA, Inc. and HTC Corp. announced the highly anticipated HTC One™ S will be available at T-Mobile® stores nationwide on April 25. As HTC’s premier launch partner in the U.S., T-Mobile will be the first to offer the ultra-sleek HTC One S, which is the company’s first device to ship with Android 4.0 (Ice Cream Sandwich) and HTC Sense™4.
The latest smartphone from T-Mobile to take advantage of 4G (HSPA+ 42) technology on America’s Largest 4G Network,™ the HTC One S provides T-Mobile customers with an amazing camera and authentic sound technology, plus a diverse selection of apps and services that give customers amazing 4G experiences.
“The HTC One series is a revolutionary device portfolio and we’re proud to be the first carrier to introduce the HTC One S to the U.S. market,” said Andrew Sherrard, senior vice president of marketing, T-Mobile USA. “With a stunningly thin design that doesn’t compromise performance, the HTC One S is a sleek 4G smartphone with beauty and brains that our customers will be proud to show off.”
With the HTC One S, customers will find a fantastic music experience that works seamlessly on T-Mobile’s 4G network. Customers can listen to their music libraries — up to 20,000 songs — straight from the cloud and purchase new music on the go with Google Play. Virtually all audio experiences sound better on the HTC One S thanks to its built-in Beats Audio™ technology, which provides a richer and more authentic sound experience whether consumers are watching movies, listening to music or playing games.
Featuring an 8-megapixel back-side illuminated camera and HTC ImageSense,™ which provides a variety of enhancements to the camera’s lens, sensor and software, the HTC One S is always ready to capture pictures in the blink of an eye. Consumers have immediate access to their cameras from their home screens and a super-fast auto focus with continuous shooting to take continuous photos at 4 frames per second simply by holding the shutter button. In addition, the smartphone enables high-quality video recording with a full high-definition (HD) 1080p camcorder and the ability to concurrently capture HD video and still images at the same time. With access to 25 GB of free cloud storage from DropBox, HTC One S customers also can bring their photos, documents and videos virtually anywhere they go and upload new content to the cloud via T-Mobile’s network or Wi-Fi. HTC One S also gives customers a new way to share their content through use of HTC’s wireless Media Link HD accessory.* The small accessory allows easy sharing of any content on the phone with any TV that supports HDMI.
“Blending the latest technology with HTC’s focus on consumer experience, the HTC One S allows people to capture amazing images as high-definition video and photos at the same time with merely a touch of their finger,” said Martin Fichter, vice president, product management, HTC Americas. “And HTC’s Media Link HD accessory provides an easy wireless solution to share those great photos, videos and other entertainment on their TV screen with a swipe of their hand.”
Also included with the HTC One S are applications that deliver added value, utility and fun.
T-Mobile TV makes it possible to enjoy free or premium live and on-demand programs, from the hottest TV shows to kids’ programs. With the Amazon Mobile application, T-Mobile customers can search and buy millions of products directly from their device and receive special offers on select merchandise. Also highlighted is a T-Mobile-exclusive version of the popular “Where’s My Water?” game from Disney Mobile, with ten levels that can’t be played anywhere else.
The ultra-sleek and modern HTC One S will be available in gradient blue and is T-Mobile’s thinnest smartphone (7.95mm). In addition to featuring a beautiful 4.3-inch qHD Super AMOLED screen, the HTC One S is equipped with a 1.5GHz, dual-core Snapdragon S4 processor by Qualcomm® and access to T-Mobile’s fastest 4G (HSPA+ 42) speeds, making the HTC One S a powerful device ideal for customers seeking a fantastic mobile experience.