A few months ago at CES I spent a few minutes with Ms. Julie Barkley, a part time dental hygienist-mom and the creator of something called the EarBud YoYo. She’s marketing the Earbud Yo-Yo as similar to a piece of costume jewelry, a wardrobe accessory for iPod users. After patenting the idea and trade marking the name, Barkley formed Covington Creations, appointed herself CEO, raised capital, bid out the manufacturing, developed a marketing plan, and launched the product for sale.
They sent me a sample a few months ago and I’ll admit it, I don’t get it. The product is shaped like, yes, a YoYo with a little rod in the middle. You can use it to wrap your headphones around it keeping your headphone cable clean and easy to manage. It’s weird that they aren’t marketing the YoYo this way. It’s available in a ton of different colors and designs for $10.99. Check out their website at https://www.covington-creations.com/products.php.