AMERICAN HORROR STORY: HOTEL — Pictured: Shree Crooks as Scarlett Lowe. CR: Frank Ockenfels/FX
American Horror Story: Hotel drew just over 12 million viewers over linear and non-linear platforms – ranking #3 in the adults 18-34 demographic for all new and returning series premieres this fall.
For more details, follow the jump.
AMERICAN HORROR STORY: HOTEL PREMIERE DELIVERS 12.17 MILLION VIEWERS
Debut Episode Ranks #3 in Delivery of Adults 18-34 and #5 in Adults 18-49 For All New and Returning Series Premieres This Fall
AHS: Hotel Premiere Also the #1 Television Series Episode of the Fall Based on Twitter TV Unique Authors and Unique Audience, with 878,336 Tweets and Over 42.5 Million Impressions
LOS ANGELES, October 12, 2015 – The premiere episode of American Horror Story: Hotel, the Emmy® and Golden Globe® winning franchise from Ryan Murphy, delivered 12.17 million viewers on linear and non-linear platforms.
On a Live+3 basis, the premiere linear telecast of AHS: Hotel posted 6.13 million Adults 18-49 and 3.70 million Adults 18-34, ranking #5 and #3 respectively in those demos among all new and returning series premieres on television this fall (broadcast, basic and pay cable).
In addition, the premiere was the second most-watched telecast in FX Networks history, behind only to the premiere episode of AHS: Freak Show, and it is possible that it will rank as the network’s most-watched telecast ever when full data is tabulated in approximately 60 days.
The premiere telecast had a median age of 34.
Key ratings highlights:
- With the addition of non-linear and encore viewing, the AHS: Hotel premiere drew 12.17 viewers (linear, encores 1 & 2, streaming through Sunday, October 11th).
- The premiere of AHS: Hotel on FX ranks #3 among all new and returning series premieres this fall (9/20/15 to 10/11/15) on television in Adults 18-34, behind only The Walking Dead on AMC (Ratings for the Season 6 premiere of The Walking Dead were not available; this ranking assumes it will be among the Top 5 premieres based on last season’s premiere ratings) and Empire on FOX (5.5 million), and #5 among Adults 18-49 behind only The Walking Dead on AMC (see note above), Empire on FOX (11 million), The Big Bang Theory on CBS (8.10 million) and Modern Family on ABC (6.23 million).
- The AHS: Hotel premiere was #1 in the time period (10 PM-11:30 PM) among Adults 18-49 and #2 for the night behind FOX’s Empire (Live+3).
- The premiere of American Horror Story: Hotel is also the #1 television series episode of the fall based on Twitter TV unique authors (302,639) and unique audience (5.4 million). Together, the Twitter fan base has generated 878,336 Tweets and over 42.5 million impressions. (Source: Nielsen, 9/1/15 – 10/11/15).
Source: NTI, Live+3 as dated. Primary telecasts only.
American Horror Story: Hotel returns Wednesday with Episode 2: “Chutes and Ladders” (Airs October 14, 10:00 pm e/p) – Fashion mogul Will Drake (Cheyenne Jackson) brings couture to the Hotel Cortez. A model (Naomi Campbell) catches The Countess’s eye (Lady Gaga). John (Wes Bentley) learns about the hotel’s sadistic first owner (Evan Peters). Written by Tim Minear; directed by Bradley Bueker.