After being separated for a season when The CW Network moved Smallville to Friday nights, Dean (Jensen Ackles) and Sam (Jared Padalecki) Winchester and Clark Kent (Tom Welling) are back in action together. For its sixth season, Supernatural was moved to the 9 PM Friday night time slot right after the tenth and final season of Smallville and that turned out to be an action packed ratings ramp up for The CW Network.
The premiere of SMALLVILLE’s final season with episode S10.01 Lazarus, kicked off the night by won its time period in adults 18-34 (1.3/5), men 18-34 (1.6/7), men 18-49 (1.5/6). The CW’s SMALLVILLE outperformed both ABC and FOX at 8:00-9:00p.m. in adults 18-49 (1.3/5).SMALLVILLE delivered The CW’s best performance in the Friday 8-9pm time period in 2 years in total viewers (3.0 mil) and adults 18-49 (1.3/5).
The debut of the sixth season of SUPERNATURAL with the episode S6.01 Exile on Main Street, was first the 9-10pm hour in adults 18-34 (1.4/5-tie), men 18-34 (1.5/6) and men 18-49 (1.4/5-tie). SUPERNATURAL ranked third in the hour among total viewers (2.9mil) and adults 18-49 (1.3/4). Compared to its season premiere last year (on Thursday), SUPERNATURAL was flat year to year in adults 18-34, and up 25% in men 18-34 and 17% in men 18-49. SUPERNATURAL scored The CW’s best performance in the time period in 2 years in all key categories, including adults 18-34 (1.4/5), adults 18-49 (1.3/4), men 18-34 (1.5/6), men 18-49 (1.4/5) and viewers (2.9mil).
One of the predictions I made in my advance review of The CW Network’s new Wednesday night series, Hellcats, is that it had the potential to be a hit with the younger female audiences. Judging by the cheering coming out of the CW Network offices over the ratings success, I would say my prediction was right on the money. Below is some excerpts from the CW Network press release on the ratings success of Hellcats which stars Ashley Tisdale, Gail O’Grady and Aly Michalka.
September 9, 2010 (Burbank, CA) – THE CW’s HELLCATS Marks First Premiere to Ever Match or Build on TOP MODEL Lead-In and Scores Largest Non-Top Model Audience in the 9PM Wednesday night Time Period in 3 Years and Best in 2 Years Among Women 18-34. The series premiere of HELLCATS, titled A World Full of Strangers, accomplished something no other UPN or CW show has ever done, matched or built on its TOP MODEL lead-in. According to preliminary live plus same day Nielsen ratings for Wednesday, Sept. 8, 2010, the younger-skewing Hellcats ranked first in the hour among total teens and female teens, and ranked second in the hour with females 12-34. Hellcats also built at the half hour by 15% in adults 18-34, 5% in women 18-34, 8% in adults 18-49, 6% in women 18-49, 14% in persons 12-34 and 9% in females 12-34.