After being separated for a season when The CW Network moved Smallville to Friday nights, Dean (Jensen Ackles) and Sam (Jared Padalecki) Winchester and Clark Kent (Tom Welling) are back in action together. For its sixth season, Supernatural was moved to the 9 PM Friday night time slot right after the tenth and final season of Smallville and that turned out to be an action packed ratings ramp up for The CW Network.
The premiere of SMALLVILLE’s final season with episode S10.01 Lazarus, kicked off the night by won its time period in adults 18-34 (1.3/5), men 18-34 (1.6/7), men 18-49 (1.5/6). The CW’s SMALLVILLE outperformed both ABC and FOX at 8:00-9:00p.m. in adults 18-49 (1.3/5).SMALLVILLE delivered The CW’s best performance in the Friday 8-9pm time period in 2 years in total viewers (3.0 mil) and adults 18-49 (1.3/5).
The debut of the sixth season of SUPERNATURAL with the episode S6.01 Exile on Main Street, was first the 9-10pm hour in adults 18-34 (1.4/5-tie), men 18-34 (1.5/6) and men 18-49 (1.4/5-tie). SUPERNATURAL ranked third in the hour among total viewers (2.9mil) and adults 18-49 (1.3/4). Compared to its season premiere last year (on Thursday), SUPERNATURAL was flat year to year in adults 18-34, and up 25% in men 18-34 and 17% in men 18-49. SUPERNATURAL scored The CW’s best performance in the time period in 2 years in all key categories, including adults 18-34 (1.4/5), adults 18-49 (1.3/4), men 18-34 (1.5/6), men 18-49 (1.4/5) and viewers (2.9mil).