Before we go into the thoughts and commentary on Supernatural 5.02 Good God Ya’ll, let’s take a moment to see what fandom was up to and what the CW Network has to celebrate about.
Now in its fifth season, supernatural continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). In its Thursday night 9:00PM timeslot, the veteran action series held 100% of its women 18-34 (1.7/5) premiere audience, matching the show’s best performance in that demo since January 2009. In adults 18-34, SUPERNATURAL held 93% of its 9/10/09 season 5 premiere audience. Together with its new lead in show The Vampire Diaries, Supernatural helped deliver the network’s second best Thursday ever with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The combination of these two series have improved The CW’s Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).
Over on Twitter, Supernatural actor Misha Collins and his minions mounted an offensive against last week’s run in with Rapper P. Diddy. As you recall in last week’s reporting here at EM, P. Diddy mistook the #luciferiscoming tag as some sort of satanic uprising and had the execs at Twitter ban the hashtag from the trending topic where it had made it all the way to the #1 spot. Needless to say a majority of vocal Supernatural fans and actor Misha Collins were not amused at this and in promotion for 5.02 they launched the #pdiddiyisscaredofhistv hashtag campaign. Shortly after the launch of the campaign on Thursday September 17th, Misha Collins posted the following on his twitter:
Is any of this Twitterverse campaigning having an affect on increasing the popularity of Supernatural and bringing attention to the series in a positive way or is it, as some fans are beginning to voice, something that is only making the fandom look a bit like unreasonable radicals? Would love to know what EM readers have to say about this. Meanwhile here is what I have to say about Supernatural S5.02 Good God Ya’ll.