A while back, I was reading an appraisal of trailers for teen films – an appraisal given by teens. They were unanimous in their dismissal of the trailer for I Love You, Beth Cooper, for which they summed their disdain with the phrase, “This would never happen.” They were, of course, completely missing the point. Of course this would never happen. It’s precisely because this would never happen that the movie got made. It’s a wish-fulfillment fantasy not-so cleverly disguised as a teen comedy. It was made for every high school student who crushed on the head cheerleader or varsity quarterback but didn’t show up on their radar – not even as the tiniest blip.
The folks at Fox are doing something interesting for their upcoming Hayden Panettiere – who many know as the Cheerleader on Heroes, movie I Love You Beth Cooper. They are asking people to go to ILoveYouBethCooper.com and post a Video of a special message they’ve always wanted to express – to a friend, parent, love interest… anyone. Selected videos will be featured in television spots for I LOVE YOU, BETH COOPER. Hayden launches the campaign on www.iloveyoubethcooper.com on May 20 with a series of sample “moment of truth” videos that will be promoted on MySpace, Facebook and YouTube. The site also includes a Twitter tool that allows users to tweet their secret confessions anonymously or via their personal Twitter accounts. I LOVE YOU, BETH COOPER opens in theaters everywhere July 10. Directed by Chris Columbus (“Home Alone,” “Mrs. Doubtfire,” “Harry Potter and the Sorcerer’s Stone”), the film is based on the popular 2007 novel of the same name by Larry Doyle of The Simpsons and Beavis and Butthead fame.
Tim Kring and his creative team on Heroes [Mondays, 8/7C] have heard their show’s fans. Heroes returns with one helluva bang, giving us the answer to last season’s cliffhanger – who shot Nathan Petrelli [Adrian Pasdar] – inside of the first ninety seconds of the season three premiere. The premiere, The Second Coming/The Butterfly Effect, promises to be one of the more electrifying two hours of the new season [only the first hour was sent out for review].
One thing that remains constant is the show’s multiple character arcs that intersect in odd and unexpected ways. Thus, we find Matt Parkman [Greg Grunberg] in a desert; skip to a future confrontation from a very dark [brunette, actually] Claire and Peter, and meet a character named Tracey Strauss [Ali Larter] who looks exactly like Niki Sanders whom we were pretty sure had died in that exploding building in last season’s finale. Then there’s the character who returns from the grave; an encounter between the present-day Claire [Hayden Panettiere] and Sylar [Zachary Quinto] that doesn’t go the way anyone [except Tim Kring, who wrote the script] could have imagined. To cap it all off, there are the prisoners of Level 5 – and Noah Bennett [Jack Coleman] still channelling Steve McQueen in The Great Escape.
One of the things that Heroes does best – when it’s on form, and it’s on form here – is juggle multiple plot and character arcs. Volume Three: Villains looks to be the most complex volume in the series, thus far, and yet none of the characters seems to be short changed. Even odd pairings, like Suresh [Sendhil Ramamurthy] and Maya [Dania Ramirez] work – and it’s the first time since her introduction that Maya doesn’t drain the life out of her scenes. The show’s FX are in good form, too. Hiro’s [Masi Oka] arch-enemy. A young speedster named Daphne [Brea Grant] is handled extremely well by the FX team, and Grant brings an impish sense of fun to the character.
If you lost interest in Heroes last season, or stuck with it but thought it opened too slowly, you’ll find season three a real rush [and not just in the sense of Daphne’s superspeed]. If you need to brush up on what’s happened, so far, there is a special one-hour summary episode that immediately precedes the third season premiere.
Final Grade: B+