Earth Hour is best known for its annual energy conservation ‘Lights Out’ campaign but it does so much more than that – it’s a global force involved in work to preserve nature worldwide. And now, Earth Hour has named Spider-Man its first superhero ambassador – with a message to ‘inspire individuals to use their power to become superheroes for the planet.
The powers that be at Earth Hour and Sony Pictures Entertainment have partnered to create a program called Earth Hour Blue that will set up crowdfunding for projects like the one that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Members of The Amazing Spider-Man 2’s cast, and director Marc Webb, have selected projects for which they feel a personal connection, as well.
For more information on Earth Hour, Earth Hour Blue and some of these programs, as well as the link to the Earth Hour/Spider-Man page, follow the jump.