During yesterday’s E3 Press Conference, Microsoft unveiled their brand new XBox 360. It’s black, smaller, has touch controls, 250 GB Hard Drive, built in WiFi and is supposed to be whisper quiet all for the low price of $299. If you already have an Xbox 360 you’ll need to get the transfer cable for $20 to transfer all your data. The new 360 is replacing all current models and is available now – although, it hasn’t shown up on Amazon.com yet. It’s an odd looking machine and still lacks Blu-ray playback, but this is a really nice design upgrade. Especially considering it addresses two common complaints – the noise and the $100 fee people had to pay for the WiFi accessory. Also announced at the Microsoft Press Conference – Project Natal is now officially called Kinect. Kinect’s unique sensor and specially designed games transform full body movement into game play. I’m sorry but the entire concept of this device is just dumb. ESPN is coming to Xbox Live in the form of a brand new subscription channel. New games include Gears of War 3, Halo Reach and Fables III. The press conference ended with MS giving everyone in the room a brand new Xbox 360! Why is it stuff like this never happens when I attend press conferences? I really want this machine, but I finally replaced my launch Xbox last November (no red ring) and just got a 250 GB HD last month, so I can’t justify a purchase.