When I think of Fruit, I think of Sneakers

Del Monte Contest

In one of the weirder press releases that I’ve received in awhile, the folks at Del Monte Fresh Produce are holding a contest to give away 500 pairs of sneakers. Of course, me being the fine physical specimen that I am, immediately asked for a free pair of sneakers. Because, you know, I work out almost every day. Really, I do – at least recently. But, alas, they said no. My consolation prize, some free fruit for posting this. Hey, I’m not ashamed to admit that I’m a sell out and I love me some fruit. Besides the free fruit, I always applaud interesting marketing concepts – in my other life I used to be a marketing weasel before the IT World stole me away. I mean, really, Fruit and Sneakers sort of go together and I’m not saying that to be “ironic” or “funny.” Ok, I am. It’s 500 pairs of sneakers, you have a shot here. This is all part of  Del Monte Fresh Produce to get people to eat healthier. Each week, during the entire month of March 2012, 125 randomly selected eligible US and Canadian consumers that enter the contest, will each be awarded a $75.00 gift card to Foot Locker to purchase a pair of sneakers.  For $75 you won’t be getting those Air Jordans that people are literally stomping on each other to get, but you can get a nice pair of New Balances, or how about some Adidas? I don’t think I’ve ever owned a pair of Nike shoes in my life. For more information, please visit: www.facebook.com/delmontefreshproduce