Victory comes to Alamo Drafthouse

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Alamo Drafthouse Cinema is excited to continue the rollout of Alamo Victory, the company’s first ever rewards program, by announcing its launch in Ashburn, VA at the Alamo Drafthouse One Loudoun today. Designed to reward Alamo’s loyal guests in unexpected ways, the program is launching to all Alamo markets and locations in the coming months.

“We’ve been talking about instituting a rewards program for years, but I was resistant to anything like a standard punch card,” says Alamo founder and CEO Tim League. “We’ve been in development for over a year on Alamo Victory and are really proud of the results. We will be able to surprise our guests with meaningful rewards and cool unique events.”

Alamo Victory members will receive special offers and rewards such as free movie tickets, invitations to sneak previews, exclusive screenings and unique events, T-shirts, and DVDs. Every Alamo Victory
member will receive at least two special offers each year in addition to a free movie ticket on their birthday.

Membership in the Alamo Victory program is free. To join the program in the One Loudoun market, please visit