Television: CW Network Goes For the Cheers & The Spy Action – Adds New Series Hell Cats and Nikita to Their Line UP

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On Thursday, May 20th 2010, Dawn Ostroff, President of Entertainment, The CW Network, unveiled the schedule for the CW’s 2010-2011 season at a presentation for advertisers, affiliates and national media in the Theater at Madison Square Garden, where singer Katy Perry rocked the house to open the show.

“After just four short years as a network, The CW will premiere our strongest schedule ever this fall, with a combination of hit shows and exciting new series giving us all-original programming five nights a week for the first time. We’ve been growing this network one hit at a time and we’re poised for a great 2010-11 season.” Dawn Ostroff told the audience.  

“This year ‘The Vampire Diaries’ was a smash out of the box for us, and another freshman show, ‘Life Unexpected,’ also opened strong and began building an intense, loyal following. On the heels of breaking ‘Gossip Girl’ and ‘90210’ the last two seasons and the enduring popularity of ‘Smallville,’ ‘Supernatural,’ ‘One Tree Hill’ and ‘America’s Next Top Model,’ we had more strong program development and believe we have the goods once again with ‘Nikita’ and ‘Hellcats,’ two shows that are fun, fast and loud, and will enable us to make noise in the marketplace this fall,” Ostroff said of the two newest additions to the CW Network line up.

The CW Network is banking on these hot new dramas extending The CW brand and help them hold on the coveted young female demographic. 

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Nikita, which will be airing on Thursday nights at 9PM EST (In Supernatural’s old slot), stars international action-film star and Jackie-Chan protégé Maggie Q in the title role of Nikita. Once a spy and assassin for a top secret U.S. government agency, Nikita becomes an an empowered woman fighting for justice and rebels against the system that created her. She will stop at nothing to bring their powerful operation to an end. Shane West (“E.R.”) and Lyndsy Fonseca (“Kick Ass”) also star.

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HELLCATS, which is airing on Wednesday nights at 9PM EST is a pumped-up drama about a young pre-law student (Aly Michalka, “Bandslam”) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. This fun, energetic series is a behind-the-scenes look at the drama, politics and pressure surrounding the football program at a Southern university. Ashley Tisdale (“High School Musical”) also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

Hell Cats photo credit:Jack Rowand/The CW © 2010 The CW Network, LLC. All rights reserved. Nikita Photo Credit: Ben Mark Holzberg/The CW ©2010 The CW Network, LLC. All rights reserved