El Rey Network is shifting gears a bit in targeting its audience.
Originally created to target English-speaking Hispanics, the network has watched as members of the working and middle classes voiced their discontent at not being heard – and is responding to those voices.
Now the network is expanding its focus to include this surging audience – which it calls Strivers – to appeals to an audience that is more a sociographic class than a traditional age or race demographic.
This new approach will begin with an initiative called Ride for Health. Read on for details.