Tag: LucasFilm

Lucasfilm To Launch Major Global Promotional Campaign for Star Wars: The Force Awakens!

Outside of the movies themselves, the most remarkable things things about the Star Wars franchise is its canny marketing campaigns. Lucasfilm is teaming up with seven major global brands to launch an expansive promotional campaign for Star Wars: The Force Awakens:  COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon. For more, follow […]