When Clay Jensen returns home one afternoon, he finds a mysterious package addressed to him on the porch. Inside he finds a number of cassette tapes. He plays the first tape and what he hears grabs his attention.
In the era of niche TV, Netflix has an advantage over linear networks that program for specific audiences – it creates programming for all those niches.
Because they release their original content globally to more than 93 million viewers – each with their own unique tastes, ‘from the romantic comedy lover in Paris to the sci-fi aficionado in Sao Paulo’ and everyone in between – who watch their shows at different times and in different ways.
To get just a taste of Netflix’s upcoming programming for 2017, follow the break to explore the many trailers (and a couple small galleries) for their new and returning shows.
Based on the best-selling books by Jay Asher, the Netflix Original series 13 Reasons Why follows Clay Jensen (Dylan Minnette) as he returns home from school to find a mysterious box with his name on it lying on his porch. Inside he discovers cassette tapes recorded by Hannah Baker—his classmate and crush—who tragically committed suicide two weeks earlier. On tape, Hannah explains that there are thirteen reasons why she decided to end her life. Will Clay be one of them? 13 Reasons Why comes from executive producers Tom McCarthy, Brian Yorkey, Selena Gomez, Joy Gorman and Kristel Laiblin.
Check out the announcement trailer after the break.