RINGER Wins Its Time Period in 18-34 Demos for CW Stations in Major Markets.
Airing up against the season finale of America’s Got Talent, RINGER and 90210 pushed The CW to rank number one for the night among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington D.C. and Phoenix. The CW also ranked number one among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington D.C., Phoenix, Tampa, Orlando and Sacramento. RINGER also scored the time period’s best women 18-49 (1.6/4) delivery in over 2 years (since 9/8/09) and best women 18-34 (1.6/4) performance in this time slot/night since 11/17/09. RINGER scored gains of +72% in total viewers, +50% in adults 18-49 (1.2/3) and +45% in women 18-49 (1.6/4), versus Life Unexpected’s debut in the same time period last fall.
Moving to a new night this Fall, 90210 was up +8% in women 18-34 (1.4/4), +13% in adults 18-49 (0.9/3) and +9% in women 18-49 (1.2/3) versus last season’s finale (when it aired Monday 8-9:00 p.m.) and on par in total viewers (1.6 million). RINGER built on the 90210 season premiere by +76% in total viewers (2.84 million vs. 1.6 million), +22% in adults 18-34 (1.1/3 vs. 0.9/3), +14% in women 18-34 (1.6/4 vs. 1.4/4), +33% in adults 18-49 (1.2/3 vs. 0.9/3) and +33% in women 18-49 (1.6/4 vs. 1.2/3).
The CW will re-air the series premiere of RINGER Friday night, 8 p.m. ET and Monday, Sept. 19 at 9 p.m. ET.