CBS Launches Social Activation To Promote Bull!

What kind of juror are you?

A new social activation from CBS asks the question as it launches a new social activation for its new drama series, Bull. The social activation uses an innovative algorithm that profiles and interacts with users in real time on Twitter.

For more, read on..

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Tweet to @BullCBS with Tag #DrBullReadsYou to

Find Out What Kind of Juror You Are

To promote its new drama series BULL, CBS has launched a digital experience, which, in a first for a U.S. entertainment company, utilizes an innovative algorithm that profiles and interacts with users in real time on Twitter.

The Network has partnered with Vigiglobe, a specialist in real-time social media analytics, for its “What Type of Juror Are You?” digital activation for BULL on Twitter. The activation mirrors the profiling prowess and high-tech approach applied by the character Dr. Jason Bull, the extraordinarily successful trial consultant on CBS’s new Tuesday night series.

To participate, people simply send a tweet to the Bull Twitter handle (@BullCBS) with the tag #DrBullReadsYou. “Dr. Bull” scans the participant’s previous tweets and tweets back a personalized analysis about the kind of juror the person might be. The categories of jurors are BelievaBULL, GulliBULL, ReasonaBULL, DependaBULL, NoBULL or SwayaBULL. The user can click to share the results on Twitter, Facebook or Google+.

BULL premieres Tuesday, Sept. 20 (9:00-10:00 PM, ET/PT). The drama stars Michael Weatherly as the brilliant, brash and charming Dr. Jason Bull, who combines psychology, human intuition and high tech data to learn what makes jurors, attorneys, witnesses and the accused tick and to create winning strategies that steer high-stakes trials in his clients’ favor. BULL is inspired by the early career of Dr. Phil McGraw, the founder of one of the most prolific trial consulting firms of all time. Freddy Rodriguez, Geneva Carr, Jaime Lee Kirchner, Annabelle Attanasio and Chris Jackson also star.

About Vigiglobe:

Vigiglobe specializes in real-time social media analytics. With WIZR™, its cutting edge technology that uses proprietary machine learning algorithms that analyze social media interactions in real time, Vigiglobe helps the media, brands, agencies and institutions leverage the power of social media content.