If you’re between 18-34, and feel like you’re being ignored by the media, an as yet unnamed cable network is planned to provide viewers in your demographic with ‘Entertainment That Matters For Viewers 18-34.’ The network is being launched by Participant Media (An Inconvenient Truth, Promised Land) and is a cooperative effort that is supported by The Jim Henson Company, Meghan McCain, Morgan Spurlock, Mary Harron, Gotham Chopra, Timothy Scott Bogart, and Cineflix Media, among others.
Curious? Check out the official press release following the jump.
PARTICIPANT MEDIA (AN INCONVENIENT TRUTH, FOOD, INC., LINCOLN, PROMISED LAND)
TO LAUNCH TV NETWORK SUMMER 2013 TARGETING
“THE NEXT GREATEST GENERATION” OF VIEWERS
Cable Network, Reaching 40+ Million Subscribers, To Feature
Entertainment That Matters For Viewers 18-34
Network’s Original Content Being Developed By Brian Graden, Davis Guggenheim,
The Jim Henson Company, Meghan McCain, Morgan Spurlock, Mary Harron, Gotham Chopra, Timothy Scott Bogart, Cineflix Media, Among Others
Los Angeles, CA – December 17, 2012 — Participant Media, the leading provider of entertainment that inspires and accelerates change and known for such award-winning films as An Inconvenient Truth, Food, Inc., The Help, Steven Spielberg’s Lincoln and the upcoming Promised Land, will further expand its growing industry footprint with the Summer 2013 launch of a cable network targeting the millennial generation. The announcement was made today by Participant Chairman and Founder Jeff Skoll and Chief Executive Officer Jim Berk.
Skoll said, “The goal of Participant is to tell stories that serve as catalysts for social change. With our television channel, we can bring those stories into the homes of our viewers every day. “
Participant Media has completed the purchase of The Documentary Channel and has entered into an agreement to acquire the distribution assets of Halogen TV from The Inspiration Networks. The services, once combined and rebranded, will reach an estimated 40+ million subscribers. Terms of the agreements were not disclosed.
“The creation of this network is a natural evolution for Participant. After nearly a decade of telling compelling, entertaining stories on the big screen, a television channel allows us to build upon our existing film, digital and social action resources to create a continuing conversation with an audience that is interested in staying connected and engaged with the world around them,” commented Berk. “I am excited that Evan Shapiro, who joined Participant in May after serving as President of IFC and Sundance Channel, will head the new network.”
The channel will launch next summer, offering a thought-provoking and entertaining slate of original and acquired programming catering to the tastes and minds of millennials 18-34. Participant is developing a diverse programming slate with award-winning producer Brian Graden; The Jim Henson Company’s Brian Henson; Oscar winning director Davis Guggenheim, columnist and blogger Meghan McCain; Oscar nominated humorist Morgan Spurlock; award-winning journalist and doc filmmaker Gotham Chopra; celebrated filmmaker and screenwriter Mary Harron; writer/director Timothy Scott Bogart, and Cineflix Media, a leading international TV producer and distributor in which Participant Media controls an equity interest.
Shapiro said: “Our content will be specifically designed for the viewers that the pay TV eco-system is most at risk of losing. We all know that Millennials are changing how media is consumed. However, they also have the strong desire and inimitable capacity to help change the world. Our research shows that there is a whitespace in the television landscape and we believe that a destination for ‘the next greatest generation’ will be a win for our affiliate partners, advertisers and the creative community.”
About Participant Media
Participant Media (participantmedia.com) is an entertainment company that focuses on documentary and non-documentary feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant’s online division and Social Action Network is TakePart (takepart.com). Founded by Jeff Skoll in 2004, Jim Berk serves as CEO. Participant’s films include The Kite Runner, Charlie Wilson’s War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for “Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help, Contagion, The Best Exotic Marigold Hotel, Middle of Nowhere, Lincoln and Promised Land.