Studios are getting smarter about web marketing. What is Sweding you ask? Sweding is what YouTube is all about! It’s when you take something you love and make it your own. Like Jerry (Jack Black) and Mike (Mos Def) do when they make their own versions of GHOSTBUSTERS, ROBOCOP, and RUSH HOUR. Now you can show your creative filmmaking skills on the Be Kind Rewind YouTube page http://youtube.com/bekindmovie by shooting and posting an interpretation of your favorite film. Fans are already starting to Swede, check out the Lord of the Rings videos and others in the Favorites gallery. Yours could be there next!! Official Synopsis: Jack Black stars in Be Kind Rewind, a one-of-a-kind comedy from the mind of writer/director Michel Gondry (Dave Chappelle’s Block Party, Eternal Sunshine of the Spotless Mind). Black stars as a loveable loser stuck in a life that’s too small for his big dreams. But when he unintentionally erases all the tapes in a video store where his best friend works, he devises a plan to satisfy the store’s few loyal customers by re-creating and re-filming every movie they decide to rent. Be Kind Rewind features a cast that includes Mos Def, Danny Glover, and Mia Farrow. It is scheduled for a February 22, 2008 release. Release Date: February 22, 2008 To get Sweded, visit the official site at: http://www.bekindmovie.com